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Kincora

Website Design / Online & Print Ads / E-Flyers / Infographics
  • Magazine open to a colorful travel-themed page beside a coffee cup on a rustic wooden table.
  • A flyer for Allegh Cat Project showcasing cat photos in a mosaic design with contact and social media information.
  • Responsive website design displayed on desktop, tablet, and laptop screens showcasing a modern, user-friendly layout.
  • Person holding a tablet displaying a travel-themed webpage with scenic photos and destination descriptions.
  • A smartphone displaying a balance score with pros and cons icons and a hand holding the phone, next to an infographic with various icons and statistics.
  • A collage of diverse images including children, nature, people, a pelican, and a building with the logo 'KOSGEB'.
  • A set of informational pamphlets featuring nature scenes, wildlife photos, and text about outdoor activities and conservation.
  • Social media branding set for Kincora, featuring a bird and nature theme with green and white colors.
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Description

ART DIRECTION & DESIGN – 2017-18

Agency: Ecendant Interactive
Client: Kincora (B2C, B2B)
Projects: 
• Website Design
• Infographics
• Print Ads
• Online Banner Ads
• E-flyers
• Social Media Graphics

Kincora is a 6.7 million-square-foot mixed-use development near where Routes 7 and 28 meet in Loudoun County, Virginia. The developer, NA Dulles Real Estate Investor, had a goal for us to create the community’s brand identity, strategic creative and positioning as well as integrated marketing using our creative expertise and deep local market knowledge.

I was part of Kincora’s brand workshop, where I was teamed up with my colleagues to create materials we thought would best represent the brand. I later designed a variety of online and print marketing materials for Kincora (website, online banner ads, e-flyers, social media, print ads and infographics), once the community’s brand standards had been implemented. This project has been particularly interesting to work on because I have been involved since the branding’s planning stages.


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