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The Locks

Website Design
  • A desktop, laptop, and smartphone displaying a website with images of people and modern buildings, showcasing responsive design.
  • Person holding a tablet displaying a website with images and text about travel or tourism.
  • A hand holding a smartphone displaying a news app with the headline 'Keep up with the latest news'.
  • A laptop displaying a website with an image of a bridge and text on a desk with a pen nearby.
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Description

ART DIRECTION & DESIGN – 2018

Agency: Ecendant Interactive
Client: Venice Island (B2C)
Project: Website Design

The Locks is a new luxury townhome community in the outskirts of Philadelphia. It provides exceptional water views and it is located within walking distance of Main Street’s shops, restaurants and nightlife as well as the Venice Island Performing Arts Center.

The developer client asked for naming, creative and brand positioning as well as an integrated marketing campaign. I collaborated with several members of the creative team, and, after pooling our market knowledge and expertise, I've designed a website that follows the agreed-upon creative direction and branding.


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