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Willowsford

Touch-Screen Kiosk / Online Ads / E-Flyers / Videos
  • A person interacting with a touchscreen display featuring multiple landscape images and a scenic sunset photo.
  • A scenic sunset over a countryside landscape with four booklets about Wildwood and local attractions displayed below.
  • Large cylindrical hay bales scattered across a green field with trees and hills in the background.
  • Map and images showing key locations and agricultural produce of a farm, including blueberries, honey, and a red vehicle.
  • A serene riverside scene with a large willow tree and lush greenery reflected in calm water.
  • Illustrated map of an orchard with labeled areas for different plants and a small photo gallery of the orchard's scenery.
  • A detailed map of a park layout with sections marked for various activities and amenities, alongside photos of people enjoying outdoor activities.
  • A brochure page showcasing eight different two-story home designs with exterior images, names, and features for The Grove community.
  • A detailed real estate brochure showcasing a luxury home with images, descriptions, and contact information for the listing agent.
  • Three vertical informational banners featuring various topics with images of people, apples, and a bicycle wheel.
  • A collection of elegant promotional materials for Willowbend, featuring serene garden images and classic typography.
  • A collection of promotional flyers for the Willowbank Festival featuring event details and images of performers.
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Description

DESIGN – 2010-2017

Agency: Ecendant Interactive
Client: RPL, LLC (B2C)
Projects: 
• Touch-Screen Kiosk
• Online Banner Ads
• E-flyers
• Social Media Graphics
• Promotional Videos

Willowsford is the Capital Region’s only farm-to-table community (or agrihood). It was named Community of the Year three years in a row (2012, 2013, 2014) and provides an unmatched lifestyle in the Washington metropolitan area, featuring resort-style amenities, 2,000 acres of preserved land, a working farm, and a variety of distinctive home styles by numerous builders.

The developer client needed a comprehensive marketing package for their innovative, unique community, Willowsford. The work I created for this project spans several years. My role, in collaboration with both the internal marketing and external programming teams, was to design their interactive sales kiosk as well as online ads, e-flyers, videos and website.

Click below to view a series of promotional videos:

VIDEO 1 • VIDEO 2 • VIDEO 3

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