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The Lofts at Park Crest

Print Ads / Direct Mail / CD-Rom / Kiosk
  • A tri-fold brochure for a real estate agent featuring property images and contact information.
  • The Lofts at Park Crest CD
  • A person holding a small transparent cube reflecting a building and greenery on a glass surface.
  • A magazine with a fashion ad featuring a model in denim jeans and a plastic bag, next to a cup of coffee on a wooden table.
  • A set of three promotional posters featuring a close-up face, a modern interior, and a man in a suit, each with text overlays.
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Description

DESIGN – 2005

Agency: Ecendant Interactive
Client: The Penrose Group (B2C)
Projects:
• Direct Mail
• CD-Rom
• Touch-Screen Kiosk
• Print Ads

Park Crest is a pedestrian-focused condominium community in the ever-evolving Tysons Corner, featuring luxury high-rise and loft homes, tree-filled green spaces, resort-style recreational amenities, and shopping. The Penrose Group asked for strategic creative, brand positioning, and integrated marketing, using our creative expertise and deep local market knowledge.

My responsibilities on this project were to collaborate with the creative and marketing teams and design a variety of marketing materials: print ads, direct mail, CD-ROM interface, and packaging as well as a touch-screen presentation for The Lofts at Park Crest sales center. I remember particularly enjoying working on the three-panel direct mail piece. Every marketing piece we produced was effective as well; all of the loft units sold quickly.


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