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The Lexicon

Touch-Screen Kiosk / Online Ads / E-Flyers
  • People enjoying drinks at a bar with a bartender serving and a lively atmosphere.
  • A person interacts with a tablet displaying a 3D architectural model of a modern residential building complex.
  • Collage showcasing a yoga studio, people enjoying food and drinks, vibrant city scene, and fresh market produce emphasizing wellness and peace.
  • Website homepage featuring sections like Explore, Your Story, and Connect with background images of cityscapes and people.
  • A map highlighting multiple locations on 6th Street with a sidebar listing nearby attractions and food options.
  • Modern apartment complex with spacious balconies, stylish interiors, and amenities like gym, pool, and pet-friendly areas for comfortable living.
  • Modern apartment complex with a central swimming pool, surrounded by balconies and people enjoying the outdoor area.
  • Architectural rendering of a modern mixed-use building with residential and commercial spaces, featuring greenery and outdoor areas.
  • Architectural floor plan showing detailed layout of rooms and corridors in a building extension.
  • Website homepage showcasing modern residential projects with images of apartment buildings and a mission statement for a real estate development company.
  • A promotional image featuring a woman with glasses and earrings, showcasing text about 'Live Large in NOMA' and 'The Lexicon' branding.
  • Three side-by-side website homepage screenshots featuring live event streaming, event technology solutions, and event management services.
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Description

DESIGN – 2015

Agency: Ecendant Interactive
Client: The Bush Companies (B2C)
Projects:
• Touch-Screen Kiosk
• E-flyers
• Online Banner Ads

Over the past 60 years, The Bush Companies built more than 25,000 urban condominium, apartment, time-share, and townhome residences along the eastern seaboard. This client asked for a comprehensive marketing package for their new DC community in NoMa, The Lexicon Condominium.

My role was to create The Lexicon’s interactive sales presentation in collaboration with the internal marketing team and the external programming team. I designed the sales office’s touch-screen to display on a large, wall-mounted screen as well as on an iPad. I remember this project well because I thought the floor plan section turned out really nicely; it highlights the floor plates, features, unit details, and remaining inventory. I also designed promotional online ads and e-flyers for this community.


VIEW INTERACTIVE KIOSK*
*This application is no longer live.
The neighborhood map and floorplans are not working.

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